Bow Valley Insider is the fastest-growing digital newsletter serving the Bow Valley region, including Canmore, Banff, Lake Louise, Kananaskis, and MD of Bighorn.

We email our audience local news and events every Monday, Wednesday, and Friday at 7 AM (no crime or partisan issues).

Advertiser Testimonials

Audience Demographics

Our audience consists of locals living and working in the Bow Valley or frequently visiting it and considering the mountains their second home.

  • High Earners: 80% earn above the median salary for the Bow Valley.

  • Slightly older: 45-55 (17%), 55-64 (27%), 65+ (40%).

  • Decision-makers: Business owners, senior executives, local leaders, community influencers, and well-known authors and artists.

  • Female leaning: 66% identify as women

  • Local Shoppers: 98% believe it’s important to shop locally.

  • Purchase Intent: 72% use our brand to make purchasing decisions.

Attributes

  • Town Pride

  • Outdoor Enthusiast

  • Frequent Traveler

  • Early Adopter

  • Active/ On-the-Go

  • Career Driven

  • Family First

  • Early Riser

  • Social Clout

  • Environmentally Conscious

Newsletter Stats

  • Fast growing: 30-50 new subscribers every day. Every newsletter is sent to more subscribers than the previous one.

  • Total subscribers: 5004 subscribers (as of November 8, 2024).

  • Total impressions: 52,000+ emails sent per month.

  • High engagement: We have a 68.5% open rate and 29.8% click rate (over 3X the industry average).

How Can We Help Grow Your Business?

1. Branded Content

Also known as our classic mini-article, this is our highest-engagement ad placement. With up to 150 words, three links, and an image, our team will help you draft custom copy designed to drive traffic, leads, and sales to your business. This section is placed at the top of the newsletter next to the top story.

Newsletter promo example

2. Email Logo Header

The custom logo header is the first thing our readers see when they open the newsletter. The logo is also paired with the text “presented by” or “in partnership with.”

Brand awareness example at the top of the newsletter

3. Newsletter Text Ad

Sometimes, a short, sweet, and click-worthy message is best. All we need is some basic information, and our team will craft up a 50-word blurb to drive traffic and build awareness that will run in the newsletter of your choice. (This is typically paired with a branded content campaign).

Text ad example within the body of the newsletter

4. Email Banner Ad

Brand awareness at its best. Designed by you or us, seamlessly integrate a banner ad into the conversation flow. Multiple banner ads can be displayed throughout the newsletter, along with a clickable call-to-action.

Email banner ad example

Opportunities

Want to learn more? Please complete our Advertising Form to speak to us about opportunities.